Advertisements & commercials.
As part of my branding campaign work, I've conceptualized and produced mock commercials that bring brand identities to life. For each of the ads below, I served as writer, videographer, and editor, managing the project from concept through final delivery
Creating ads for bigger names such as Heineken and Olipop become a master class in doing my homework. Understanding the audience, sizing up the competition, and tracking consumer trends became non-negotiable in order for strategy to be carried out through creativity.
Solara.
olipop.
hieneken.
code name dream
short film.
Code Name Dream marked my debut in short film production, collaborating with a diverse team of international students during my university years. I contributed significantly to the project as co-writer, second camera operator, and editor. This project ignited my passion for video editing and pushed me to master multiple editing platforms. Beyond technical growth, the project immersed me in the full filmmaking process, from pre-production planning through principal photography to post-production delivery, teaching me how to collaborate effectively within a large, multifaceted crew.
digi cam.
My videography draws heavily from the raw, kinetic aesthetic of 80s and 90s surf and skate culture—unpolished imagery paired with punchy soundtracks, elevated by a sophisticated editorial approach.
On larger productions, I make it a practice to keep a compact digital camera within reach, documenting the spontaneous, unguarded moments that fuel the creative process. These behind the scenes moments reveal the authentic energy and collaboration that become the foundation of every finished piece.
interview series.
During my time on the communications team at IE University School Sci - Tech, I was tasked with creating a campaign that targeted potential students and stakeholders. Thus, student spotlight was born. I worked on this series for several months interviewing a handful of students. I produced the series from beginning to end from research to post production.
Check out some of the interviews below!