Over the past four years, I've built campaigns that cut through the noise. From skincare brands finding their edge to Netflix series launching with impact, to tech companies staking their claim, I've worked across industries that demand both strategy and creative guts. My projects span real companies and bold conceptual work, sharpening my ability to dig deep into research, design visuals that demand attention, and craft marketing that doesn't just reach audiences, it moves them.
Solara | Brand Concept for Cobiosa
A comprehensive product development project created in collaboration with an international team. As lead designer and strategist, I directed all visual mockup creation (including sourcing of sustainable packaging materials), conducted competitive analysis, developed financial projections, and crafted a targeted social media strategy. The final presentation to Cobiosa's leadership team, including the company owner and Head of Marketing, received exceptional feedback, demonstrating the commercial viability and strategic soundness of the concept.
dark underbelly | Integrated Series Development & Marketing
Dark Underbelly started as a question: what would a guaranteed hit look like? This mock Netflix series became our answer. This series was developed by an international, cross-functional team that utilized extensive market research to inform every creative and logistical decision. From streaming platform selection and episode length to optimal release dates and viewing windows, each component was deliberately engineered based on audience data and industry trends. My role centered on concept development, research analysis, and campaign strategy.
Granier Reimagined | comprehensive rebranding & advertising campaign
This integrated advertising campaign repositioned Spanish bakery chain Granier from a convenience stop to a health-conscious destination. Within this team I worked on strategic planning and audience segmentation, I used AIMC database analysis to identify 4+ million urban consumers and crafted the campaign's central message—"Fresh Starts, Lasting Moments." I designed a €351,725 media strategy balancing digital channels (YouTube, Instagram, TikTok, geolocation advertising) with high-impact OOH placements across Madrid, Barcelona, and Valencia, utilizing the Ostrow Model to optimize frequency and seasonal consumption patterns.
Link to Full Research Report
Familiarity in the Unfamiliar | Levi’s Digital Nomad Campaign
A multi-platform marketing campaign developed collaboratively for Levi's addressing the digital nomad market. As content strategist, I created the overarching concept "Familiarity in the Unfamiliar" and developed the strategic content funnel spanning entertainment, education, and community enrollment. Working with the team, we designed the #levistraveller social media strategy, planned organic and paid content distribution, and integrated sustainable fashion initiatives including repair kits and passport cases to drive engagement and conversion.
